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8 September 2005

Press release from Chartered Institute of Personnel and Development (CIPD)

E-learning must be designed to meet the needs of the organisation and staff if it is to deliver benefits

Recent research, from the Chartered Institute of Personnel and Development (CIPD), indicates that over half of organisations (54%) use e-learning*. It is used to deliver up to 10% of current training by time - and this is set to more than double. CIPD have put a selection of case studies together, which offer employers and managers some practical ideas and sound principles when tackling the problems of implementing e-learning in their organisation.

At this present time employers are concentrating on developing e-learning modules specific to their needs and embedding it firmly in the other business and human resource processes.

Martyn Sloman, CIPD Training, Learning and Development Adviser, says, "Relevance drives out resistance. If modules are seen to concern issues that matter to the business they will receive support and gain buy-in from both managers and learners. They must be well designed. Only when they take account of learner needs preferences, motivation, ambitions and predispositions towards e-learning will it take off.

"Effective e-learning involves support and automation - not just the latter. Employers rely on line managers, trainers and personnel managers to support and guide the learner if e-learning is to be effective.

"Making e-learning specific for each organisation and catering modules to the needs of staff and managers maybe more expensive in the short-term but it will deliver results and work out cheaper in the long-term. Significance will ensure manager and staff buy-in."

The case studies have concentrated on the learner - preparing web-based modules, which are designed specifically for their needs. The case studies are available as free downloads from http://www.cipd.co.uk/helpingpeoplelearn and the organisations involved include the following:

  • BBC
  • Reuters
  • Crown Prosecution Service
  • Sports England
  • B&Q

The Chartered Institute of Personnel and Development (CIPD) has over 120,000 members and is the leading professional institute for those involved in the management and development of people.

Briefing document (400 words) issued 9 Aug 2005

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printed 22 November 2008 at 05:56 hrs by 38.103.63.61