Advertising accounts managers and creative directors


Average Annual Pay

Annual Survey of Hours and Earning 2018


Average Weekly Hours

Annual Survey of Hours and Earning 2018


Unemployment Rate

Labour Force Survey 2018

Future employment projections (Working Futures UK)


Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.


Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.

Typical tasks

  • liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media;
  • conceives advertising campaign to impart the desired product image in an effective and economical way;
  • reviews and revises campaign in light of sales figures, surveys, etc.;
  • stays abreast of changes in media, readership or viewing figures and advertising rates;
  • arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Common job titles

Manager, traffic (advertising)
Manager, account, advertising
Manager, account (advertising)
Manager, appeals
Manager, advertising, sales
Manager, appeal
Director, design
Manager, lottery
Director, creative
Manager, production (advertising)
Manager, fundraising
Manager, press
Manager, advertising
Manager, raising, fund
Manager, projects (advertising)
Manager (advertising)
Consultant, creative (advertising)
Manager, campaign
Manager, portfolio (advertising)
Manager, advertisement
Director, art

Education background

Destination of Leavers survey, supplied by the Higher Education Statistics.