Advertising and public relations directors


Average Annual Pay

Annual Survey of Hours and Earning 2018


Average Weekly Hours

Annual Survey of Hours and Earning 2018


Unemployment Rate

Labour Force Survey 2018

Future employment projections (Working Futures UK)


Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.


Entry is generally via career progression from related occupations (e.g. Advertising Accounts Manager, Public Relations Officer) and although there are no pre-set entry standards, in practice most advertising and public relations directors hold a degree. Off- and on-the-job training is provided.

Typical tasks

  • liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;
  • defines target group and implements strategy through appropriate media planning work;
  • conceives advertising campaign to impart the desired product image in an effective and economical way;
  • reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary;
  • stays abreast of changes in media, readership or viewing figures and advertising rates;
  • directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Common job titles

Director, appeals
Director, media
Owner (advertising agency)
Director of fund raising
Director of external relations
Head of public affairs
Director, relations, public
Director, appeal
Director, account (advertising)
Director (advertising)
Director, advertising
Head of public relations
Head of digital media