£88,400
Average Annual Pay
Annual Survey of Hours and Earning 2020
41
Average Weekly Hours
Annual Survey of Hours and Earning 2019
1.92%
Unemployment Rate
Labour Force Survey 2020
Future employment projections (Working Futures UK)
Description
Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.
Qualifications
Entry is generally via career progression from related occupations (e.g. Advertising Accounts Manager, Public Relations Officer) and although there are no pre-set entry standards, in practice most advertising and public relations directors hold a degree. Off- and on-the-job training is provided.Typical tasks
- liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;
- defines target group and implements strategy through appropriate media planning work;
- conceives advertising campaign to impart the desired product image in an effective and economical way;
- reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary;
- stays abreast of changes in media, readership or viewing figures and advertising rates;
- directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
Common job titles
Director, appeals
Director, media
Owner (advertising agency)
Director of fund raising
Director of external relations
Head of public affairs
Director, relations, public
Director, appeal
Director, account (advertising)
Director (advertising)
Director
Director, advertising
Head of public relations
Head
Head of digital media
Compare Advertising and public relations directors with other careers
4/355
Ranked 4th out of 355 careers for highest average pay.
101/355
Ranked 101st out of 355 careers for the longest hours.
236/355
Ranked 236th out of 355 careers for highest unemployment rate.
Top industries: Advertising and public relations directors
Working Futures UK
Employment type
Gender breakdown
£1540
Female average weekly pay
Annual Survey of Hours and Earning 2020
£1820
Male average weekly pay
Annual Survey of Hours and Earning 2020
70/350
Gender pay gap ranking
Annual Survey of Hours and Earning 2020
Compare the Gender Pay Gap for Advertising and public relations directors with other careers.
Average weekly pay by age and gender: Advertising and public relations directors
Pay change between years
We are professional and reliable provider since we offer customers the most powerful and beautiful themes. Besides, we always catch the latest technology and adapt to follow world’s new trends to deliver the best themes to the market.
Contact info
We are the leaders in the building industries and factories. We're word wide. We never give up on the challenges.
- 2 Queen Street,California, USA
- (+84) 04 123 456
- [email protected]
