Market research interviewers


Average Annual Pay

Annual Survey of Hours and Earning 2018


Average Weekly Hours

Annual Survey of Hours and Earning 2018


Unemployment Rate

Labour Force Survey 2018

Future employment projections (Working Futures UK)


Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.


There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.

Typical tasks

  • approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.;
  • records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer;
  • collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews;
  • collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.

Common job titles

Interviewer, commercial
Collector, data
Assistant, research, marketing
Enumerator, traffic
Investigator, research, market
Researcher (market research)
Interviewer, telephone
Researcher, market
Researcher, telephone
Canvasser, political
Interviewer (market research)
Representative, telesurveys
Shopper, mystery
Interviewer, research, market

Education background

Destination of Leavers survey, supplied by the Higher Education Statistics.