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Market research interviewers
£22,880

Average Annual Pay

Annual Survey of Hours and Earning 2020

17

Average Weekly Hours

Annual Survey of Hours and Earning 2019

5.44%

Unemployment Rate

Labour Force Survey 2020

Future employment projections (Working Futures UK)

Description

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Qualifications

There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.

Typical tasks

  • approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.;
  • records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer;
  • collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews;
  • collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.

Common job titles

Interviewer, commercial
Collector, data
Interviewer
Assistant, research, marketing
Enumerator, traffic
Investigator, research, market
Researcher (market research)
Researcher
Interviewer, telephone
Researcher, market
Researcher, telephone
Canvasser, political
Interviewer (market research)
Representative, telesurveys
Shopper, mystery
Interviewer, research, market

Education background

Destination of Leavers survey, supplied by the Higher Education Statistics.

Compare Market research interviewers with other careers

310/355
Ranked 310th out of 355 careers for highest average pay.

Compare average salaries

344/355
Ranked 344th out of 355 careers for the longest hours.

Compare average hours

64/355
Ranked 64th out of 355 careers for highest unemployment rate.

Compare average employment

Top industries: Market research interviewers

Working Futures UK

Employment type

Gender breakdown


£420

Female average weekly pay

Annual Survey of Hours and Earning 2020

£460

Male average weekly pay

Annual Survey of Hours and Earning 2020

217/350

Gender pay gap ranking

Annual Survey of Hours and Earning 2020


Compare the Gender Pay Gap for Market research interviewers with other careers.

Average weekly pay by age and gender: Market research interviewers

Pay change between years

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