Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.
Qualifications
There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.
Typical tasks
approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.;
records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer;
collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews;
collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.
Common job titles
Interviewer, commercial
Collector, data
Interviewer
Assistant, research, marketing
Enumerator, traffic
Investigator, research, market
Researcher (market research)
Researcher
Interviewer, telephone
Researcher, market
Researcher, telephone
Canvasser, political
Interviewer (market research)
Representative, telesurveys
Shopper, mystery
Interviewer, research, market
Education background
Destination of Leavers survey, supplied by the Higher Education Statistics.
Compare Market research interviewers with other careers
310/355
Ranked 310th out of 355 careers for highest average pay.
Average weekly pay by age and gender: Market research interviewers
Pay change between years
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