Marketing and sales directors


Average Annual Pay

Annual Survey of Hours and Earning 2018


Average Weekly Hours

Annual Survey of Hours and Earning 2018


Unemployment Rate

Labour Force Survey 2018

Future employment projections (Working Futures UK)


Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation’s marketing and sales policies.


Entry is generally via career progression from related occupations (e.g. Marketing Manager, Sales Manager). Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.

Typical tasks

  • liaises with other senior staff to determine the range of goods or services to be sold;
  • discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products;
  • examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities;
  • controls the recruitment and training of staff;
  • produces and/or assesses reports and recommendations concerning marketing and sales strategies.

Common job titles

Director of business development
Director, marketing
Director of sales
Director, sales
Director, commercial
Director (market research)
Director (export agency)
Director, sales and marketing
Director, technical
Director (ship brokers)
Director of marketing
Director (import agency)
Director, sales and export
Director, development, business
Director, account
Head of business development
Owner (import agency)
Head of sales
Owner (export agency)
Director, export
Head of marketing

Education background

Destination of Leavers survey, supplied by the Higher Education Statistics.