Sales accounts and business development managers


Average Annual Pay

Annual Survey of Hours and Earning 2018


Average Weekly Hours

Annual Survey of Hours and Earning 2018


Unemployment Rate

Labour Force Survey 2018

Future employment projections (Working Futures UK)


Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation’s marketing and sales policies.


Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, an Advanced GNVQ/GSVQ Level III, a degree or equivalent qualification and/or relevant experience. NVQs/SVQs in sales and qualifications from other relevant professional bodies are available.

Typical tasks

  • liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets;
  • discusses employer’s or client’s requirements, carries out surveys and analyses customers’ reactions to product, packaging, price, etc.;
  • compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities and undertakes market research;
  • handles customer accounts;
  • recruits and trains junior sales staff;
  • produces reports and recommendations concerning marketing and sales strategies for senior management;
  • keeps up to date with products and competitors.

Common job titles

Manager, area, sales
Manager, licensing
Manager, pricing
Manager, support, marketing
Manager, tele-marketing
Manager, field
Manager, merchandise
Manager, district (insurance)
Manager, market
Manager, products
Manager, sales and service
Manager, services, client
Manager, telesales
Manager (commission agents)
Manager, sales and commercial
Manager, area
Manager, development, product
Manager, sales, area
Manager, sales, territory
Manager, telemarketing
Manager, agents, commission
Manager, sales, technical
Manager, service, client
Manager, strategy, business
Manager, contract
Manager (import agency)
Manager, area (market research)
Manager, sales, advertising
Manager, account
Manager, force, sales
Manager, product
Manager, contracts
Manager, rights (publishing company)
Manager, community
Manager, e-commerce
Manager (export agency)
Manager, brand
Manager, sales and advertising
Manager, marketing
Manager, promotion, music
Manager, sales
Manager, sales, district
Manager, sales, export
Manager, sales, regional
Manager, client
Manager, services, marketing
Manager, sales, advertisement
Manager, account, national
Manager, promotion, sales
Manager, export
Manager, category
Manager, production (import agency)
Manager (market research)
Manager, development, business
Manager, services, client (advertising)
Manager, commercial
Manager, label (music publishing)
Manager, account, telesales
Manager, marketing, digital
Manager, development, market
Manager, marketing, product
Manager, sales, telephone
Manager, account, sales
Manager (ship brokers)
Manager, development, corporate
Manager, development, sales
Manager, merchandising
Manager, regional
Manager, district (assurance company)
Manager, sales and marketing
Manager, promotions
Manager, channel
Manager, import
Manager, operations, commercial
Manager, development, marketing
Manager, team
Manager, communications
Manager, support, sales
Manager, sales, field
Manager, production

Education background

Destination of Leavers survey, supplied by the Higher Education Statistics.