In October 2019, the global mobile population amounted to 4 billion unique users. In fact, 49% of people open an app 11+ times each day. And an average smartphone owner uses 30 apps each month. Which makes mobile apps big business. An app install has a sense of brand loyalty as it stays on your home screen every day. Thus, higher brand recall and more intent-driven users. But apps don’t sell themselves and they can’t succeed without downloads. For more downloads and more revenue, you have to maintain the search ranking of an app in a store to make it visible.

And you can do that with App Store Optimization.

App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

That increased visibility will translate into more traffic to your app’s page in the app store.

Simply put, ASO = Traffic + Conversion.

The goal of App Store Optimization (ASO) is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.

ASO requires a critical understanding of how the stores work and the target user base. ASO also requires research of the most relevant keywords that potential users are typing or speaking to find apps or discover new ones.

App discovery in leading app stores, iTunes and Google Play, has more to do with where an app ranks in the search results than where it ranks in the charts. App stores are basically search engines that rank apps on the basis of app icons, title, description, screenshots, preview videos and much more.

This ASO training course is designed to simplify the process of app store optimization

Students are introduced to the mechanisms of ASO and strategies that will help them secure higher visibility in the app stores and increase their conversion rates - whether it is getting more downloads or in-app purchases.

In this ASO training course, the trainer will share the latest store optimization tips that are relevant for 2020. With IIDE’s comprehensive App Store Optimization tutorial, you will learn everything from app discovery methods, the difference between Android and iOS app stores, and how to optimize your app’s content to effectively localize your app, analyzing the app’s performance and optimization tools.