This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

You will learn how to:

• Explain how data is used for recruiting and performance evaluation
• Model supply and demand for various business scenarios
• Solve business problems with data-driven decision-making
• Understand the tools used to predict customer behavior